Hoofprint
Tools used
Everything revolves around the love of horses. And the design makes this love visible.
Powerfully staged and clearly positioned. The logo carries the brand's attitude in every variant, from the favicon to the large stage.
The world of color is not just a feeling, but is precisely defined.
Each color stands for an idea that has become part of the brand, ...
Confident in appearance, clear in its statement. Nunito Bold sets accents and gives the visual appearance stability.
It catches the eye before the content begins.
PT Sans Regular is light, restrained and reader-friendly. It takes over where Nunito has opened up the space. The interplay is like a dialog of form and content, loud and quiet in perfect alternation.
Different styles, changing moods, always personal. The special features of each horse remain visible and make each picture unique, just as each horse is unique.
The Hoof Designer brings personalization to life.
Everything is designed to be easy to understand and effortless to use.
Oil brings depth and calm. The surface appears lively, the motif gains weight.
The style gives the picture a special gravity that remains, simply classic.
Oil style transformation
Itfeels like looking into a memory. Softly carried and deeply anchored. The picture begins to tell a story and makes visible what remains.
Comic reduced without losing anything. The form is clear, the expression remains.
The style plays with the original and takes the horse into a new and exciting world.
There is something playful about the transformation. Reality becomes character, detail becomes expression. The horse nevertheless remains recognizable.
Acrylic has a direct and powerful effect. The surfaces are clearly defined, every line is tangible. This style brings tension into the picture without overloading it.
Every product becomes a surface for something personal. What counts is not the material, but the memory it carries.
Would you like to cuddle with your horse every day? Go! Get the pillow!
We have created a world that docks exactly where emotion arises. Not adapted, but designed with sensitivity.
Because we know what real closeness looks like.
Hoofprint turns commitment into identity. What you feel gets a face and finds its place in the real world.
Personal, visible, unmistakable and natural... a little daring ;)
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Hoof Hoof Hooray!
Hoofprint was born from an idea that goes straight to the heart. The connection to one's own horse should not simply be represented, but made tangible. It was never just about products, but about emotions. About what remains when the moment is over.
And we should make precisely this feeling visible. Design a platform that doesn't function like a typical store, but like an extension of this relationship. Personal, intuitive, without distance. Not explaining, but accompanying.
It didn't start with a finished concept, but with an idea. The closeness between humans and animals should be tangible in every detail. From the first click to the final product, everything should look familiar, as if it had always been there. No staging, but authenticity.
The Hoofdesigner became the heart of the entire platform. A tool that doesn't look like technology, but is tangible. Every step in the process was designed so that users don't perceive any hurdles. Upload a photo and select the style, done. No detours, no puzzles, just a path that feels natural.
There were no compromises visually either. The color scheme was deliberately chosen to be strong, dynamic and bright. Not cool, but familiar. A mixture of restraint and presence that leaves room for what should take center stage: the horse.
With Hoofprint, we didn't just design a brand, we translated a feeling. Not in claims or campaigns, but in structures, processes and images that arrive exactly where they belong. Every decision was a comparison with what really works. Not louder, not smoother, but closer. Hoofprint is the result of work that listens before it designs and senses before it defines.
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