FOX SUMMIT
Tools used
Snow in your face! Or a logo animation after all? When action and branding become one, you don't need a second glance.
More than just a mascot, the AI-generated fox combines brand character, recognition and visual presence.
All key visuals, one style: the logo element becomes a visual language that carries the entire design.
Fox, antlers and bear paws (and others) merge into the new symbolism of Fox Summit.
The slider shows every activity in scene. Retouching, mood lighting and movement turn images into an experience.
This turns the image material into a dynamic world that draws people outside.
Color gradients instead of colorlessness. The new design focuses on dynamism and depth where previously pale areas dominated.
The gradients are more than just a stylistic device, they create atmosphere, guide the eye and give the site pace.
All key visuals and main colors at a glance. Simple means, great effect, as an extension of the corporate design of colleagues dombek-bolay, also in Düsseldorf.
The color palette and icons create countless design options.
AZ Gafers provides character in the background, Red Hat Text and Euclid Flex bring structure and legibility to the design.
Clearly guided, clearly decided! Orange draws people directly into the booking, blue opens up the space for advice.
The choice of color does not follow a gimmick, but the customer journey.
Every activity has its own stage. Visually strong, atmospherically staged and immediately connectable for the target group.
Orientation doesn't feel like information, but like anticipation.
Whether in reddish tones...
Or in bluish...
The design is striking, direct and recognizable. The visual language also works as digital signage and becomes a visible surface.
The sections or buttons of a Fox Summit app could look like this, but one thing is clear: it's also an eye-catcher on mobile.
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Tell us briefly and concisely about your project. It doesn't matter whether you only have a rough idea or a sophisticated concept. We look forward to hearing from you and then let's have a chat!
This is what an entrance ticket to the world of experience could look like:
With visibility, clarity and brand recognition. This way, access is not managed, but designed.
A format that can do more than just stick. As stickers, the symbols unfold their potential wherever target groups appear. True to the motto: Nice here. But have you ever been to Baden-Württemberg?
Need a new board? Sure, but the Fox has to be on it...
... and the matching ski goggles or wait... is it VR goggles after all? ;)
You have to go to summer camp in style!
Cuckoo! Here I am!
It would certainly be something special to see a billboard like this on the bus ride to summer camp, wouldn't it?
Action-packed web design for a young target group:
FOX SUMMIT shows how digitally powerful vacation camps can be today.
When FOX SUMMIT contacted us, it quickly became clear that the previous website was not a flagship, but merely a redirection. A static landing page without any real content, but with a redirect to the booking platform. More signpost than experience. It was developed by internal development teams who are primarily responsible for the technical booking system. Visually not completely out of place, but without user experience.
What was missing was everything that makes a brand tangible. No introduction, no approach, no feeling for what Fox Summit actually means. Our task was to change that. A stopover became an experience area, bold, emotional, structured.
The creative start came from the icons. From the abstracted fox head in the logo, we developed a visual system that gradually became the basis of the brand communication. The key visuals derived from this, such as the snowflake, deer antlers, fir tree and others, are more than just design elements. They tell stories, structure content and create identification. Each symbol stands for a direction, an experience, a feeling. At the same time, they remain open enough to be used flexibly across all formats.
The moment the visual language took shape, it became clear how strongly the design is told through colors. We didn't just define colors, we built a rhythm. Each nuance stands for an impulse, a mood, an attitude to life. The result is a set of tones that screams, flickers and shines without appearing chaotic. Reinforced by linear gradients that transport rather than decorate. Every scroll becomes a movement, every surface a feeling. The typography was a deliberate contrast. While the color world pops, the text world remains focused. A handwriting that never shouts, but shows attitude. Together they create a framework that catches the eye and stands out at the same time. Not rigid, not arbitrary, but just as clear as the page needs it to be.
The images provide the emotional core. We not only defined visual standards, but also actively worked on filling the motifs with life. Snow, water, movement, light. Each image was optimized to bring it to life. Supplemented by specially developed filters and playing with layers, a consistent visual language was created that visually holds together what is thematically diverse.
The result is a digital presence that speaks to its target group and has nothing to hide. FOX SUMMIT is not only accessible, it has become visible. Clear in attitude, strong in expression and ready for anything that comes its way.