Cantina Milano

In our latest case study, we take you on a wild ride of creative ideas and unexpected twists.

Not always but sometimes - as in this particular case with Cantina Milano - we start with a clear vision that clients have inspired us to with the brief. With fire and flames we go to the project, develop moods and work far beyond, driven by the dopamine that this creative push, a design high, gives us.

But who would have thought that we would have to throw everything overboard and go out like detectives in search of the perfect design solution?

As we get lost in the depths of the creative process, we sometimes find our own ways that take us off the original route. And you know what? That's a good thing! Because it's here, in this loop of experimentation and discovery, that the best ideas are born. See Exhibit A the design that runs with it on the right.

Let us tell you a little secret - sometimes the journey is just as exciting as the destination. It's like looking for a treasure without knowing where it's buried. Well, the customers try to explain to us where it is buried. But they blindfold us for it, give us a spoon to dig with and speak the instructions through the loudspeaker systems of the Deutsche Bahn stations.

But when we find it, the treasure - our goal - it feels like we've conquered the world.
In our case study you'll see that even when we leave the path we've taken and we work with our clients to create something completely different, two brilliant designs come out of it. One will go online at the end of the day and the other one exists only in our memory... well or in this case study. Because at the end of the day, the goal is to create something that everyone is happy with. That sometimes means that our own preference takes a back seat but at the end of the day, it's not our website and as they say, "Customer is king!"

Why not go on this journey with us, and be surprised by the unexpected twists and surprising results. Because in design, there are no hard and fast rules - just endless possibilities and a bunch of fun along the way.