Redesign of our logo and website

A journey from creative thought to visual excellence

Our DNA: Unconventional Creative Minds

Over the years, we've become increasingly aware that we're not just a conventional agency. In fact, we have always been unconventional creative spirits, challenged by the status quo and willing to take risks to achieve extraordinary results. Our studio has been shaped by this dynamic - by an insatiable curiosity and an irrepressible drive to be creative and learn new things.

This realization led us to reformulate our "why". Why do we get up in the morning? Why do we dedicate ourselves passionately to each project, to each client? The answer is simple, but profound: **We create awareness for brands, products and services, with the power of creative impulse, so you can dare to be bold!

We believe that creative impulses have the power to empower people and brands to go beyond their own limits. Our redesigned website is a testament to that. It's not just a window into our work, but a window into our DNA as unconventional creative designers of the future.

A new logo, a new chapter

This step was not only symbolically important for us to mark our ongoing development and growth, but also to underline our new branding statement "Wagemut".

The requirements for the new logo were clearly defined: Minimalism, reduction and the fusion of the two letters W and M, which stand for "WAGEMUT". At the same time it should be modern and timeless, with a nuance of Web3.

After several design iterations and fine-tuning, we came to a final result that perfectly combines all these aspects. Our new logo is a stylized representation of the letters W and M, which fit together harmoniously like pixels. The clean lines and reduced design language reflect our appreciation for minimalism and reduction. The use of modern and timeless typography bridges the gap between past and future, tradition and modernity.

The subtle allusion to Web3 in our new logo underscores our role as creative pioneers in an increasingly digitalized world where everything is connected. It represents our willingness to take risks, to break new ground, and to always have the courage to break new ground.

With the power of creative impulse, we want to push you to be bold, to step out of your comfort zone and explore the extraordinary possibilities that await you. And it's this ethos that's reflected in the logo and in every corner of our new website.
In the world of digital design, nothing stays the same forever. At our creative studio, WAGEMUT , we live this mantra by constantly evolving and adapting to meet current design trends and client needs.

The trigger

In an industry where visuals are the main selling tool, we realized that our previous website no longer did justice to our talent and capabilities. We needed a way to showcase our creative expertise while creating an informative, user-friendly online experience.

The concept

Our goal was to create a site that reflected our creative ethos, was both functional and engaging, and provided a clear representation of our services and work. We wanted a website that showed our professionalism while reflecting our passion and enjoyment for creativity.

The process

Our redesign process began with a detailed analysis of the current website. What was working? What was not? What areas needed to be optimized? We brainstormed and held smaller design sprints to make sure we focused on the user experience.

We determined that the new site needed intuitive navigation, visual clarity, and improved performance on mobile devices. It was important that the site be dynamic and responsive, and that it appeal to our future customers. Behind-the-scenes insights were also a must.

The implementation

We started from scratch and designed a completely new but clean layout that focuses on the stories of our work. Large images and videos, minimal text, and a vibrant color palette express the diversity of our work.
Intuitive menu helps users easily navigate and quickly get to the information they are looking for. Our work or our projects are divided into industries and by services to allow for easy searching, but also to go on a discovery tour and get inspired for your own project if necessary.

We also focused on the mobile user experience. We optimized the site for a variety of devices and made sure they ran smoothly and efficiently, whether you were using a smartphone, tablet, or desktop computer. Moving images or video content presented us with a challenge or two, especially with older browser versions.

The result

We are incredibly proud of our new digital presence and believe it perfectly captures the essence of our creative studio WAGEMUT . It embodies our identity, our values and our relentless drive for creative excellence. It is not only a symbol of our studio, but also a promise to our clients - a promise of courage, creativity and innovation. It is the result of weeks of hard work, creative discussions and meticulous attention to detail.
Our new website is more than just a digital business card. It is a platform that showcases our work and invites our clients, partners and a wide audience to experience our creativity on a variety of levels and be inspired themselves.

We invite you to see our new website for yourself and give us your feedback. Our journey doesn't end here, it continues in leaps and bounds. We will continue to respond to feedback and constantly improve our website to provide the best possible user experience for our customers.

We look forward to welcoming you to our website and hope you enjoy our creative journey as much as we do.

P.S. The new website was launched as MVP (minimal viable product).