The secret basis for digital branding: clean software

Foreword

Clean software, strong brand: Digital branding needs clean code - find out how a solid technical foundation supports your brand.

Clean software, strong brand. Clear, maintainable and expandable code is the foundation for successful, digital branding that can be developed sustainably. Of course you want your digital brand to look mega and stand out. But without the right technical foundation, you'll soon run into problems.

These problems can include

• Loss of performance
• Long waiting times
• Errors or crashes
• Challenges in the further development of the design or updates
• High maintenance costs
• and much more.

Good branding doesn't start with design or content, but with code. Find out now how clean software can help you with your branding!

Why clean software counts for your branding

You've probably experienced it before, you're on a website that is jerky and loads very slowly... What do you do then? Usually get away from there quickly! You can certainly solve your problem on another, faster website. And that's exactly what your target group will experience if you don't use clean software. Regardless of whether it's a website, an online store or an app. A software or web application that takes forever to load damages your image - no matter how elaborately designed it is. That's why you should rely on a clean code base right from the start.

Clean code - your advantages

Clean software with well-maintained code therefore brings you several advantages that are not only relevant for your target group, but also inspire internally - for example, in the development and maintenance of all your digital products!

Clean code ensures:

• better performance: clean code ensures better performance. Your applications run smoothly and thus guarantee a positive user experience: fast loading times + smooth interactions = less frustration.
• Simplified updates and further development: If you want to expand your code to add new features or carry out updates, your work is made much easier thanks to clean software. It allows you to quickly adapt applications to new customer needs or trends.
• cost savings in scaling and maintenance: maintenance costs are lower in the long term because you can expand and scale your digital offerings cleanly with clean code.
• Security: You can also reduce the risk of security vulnerabilities with well-maintained and documented code. Why? Many security vulnerabilities arise when you have chaos in your code. This is difficult to see through and examine for vulnerabilities. There is simply a risk that you will overlook vulnerabilities. With clean code, you can better orient yourself and uncover security gaps before they become a problem. For your branding, data leaks, hacker attacks and more are unforgivable! They damage the trust of your users and the reputation of your brand.

How to guarantee clean software: our tips

As the foundation for your software, you should focus on a clear architecture from the outset. Think about how your application should be structured at the beginning and then focus on code that can be understood by any other developer - regardless of whether you develop it yourself or hire an agency. Unambiguous variable names and documentation for functions and modules that are more complex are always a must.
In addition, all coding standards should be adhered to. PSR (PHP Standards Recommendations) or PEP8 (Python Enhancement Proposals) are well-known guidelines, for example. Another tip is that your code should always be revised. This way, it is constantly optimized, stays up to date and is clear!
With automated tests such as unit, integration or end-to-end tests, you can easily ensure that your code still works even after the latest changes and features. Code that is tested is more robust and error-resistant.
Of course, security is also an important part of clean software development. Up-to-date security standards and the encryption of important data are just as much a part of clean software as tested code. With a system for Continuous Integration (CI) and Continuous Deployment (CD), you can also ensure that your latest code is regularly tested for errors.
Last but not least, you should have your software quality monitored with monitoring tools. This allows problems to be detected at an early stage. Popular tools include New Relic, Datadog and Sentry.

Conclusion

Well-maintained code gives you the stable foundation you need for successful branding. With a focus on quality, you get clean results and a maintainable, stable and successful application that not only appeals to your target group, but also makes little effort for your team.
Branding and clean code - both areas go hand in hand and ensure a coherent and, above all, reliable web presence for your company. With Wagemut Studio and EXWE, you get the perfect combination of both worlds - technically robust and visually unique. We provide you with a team that can do both!

Get in touch now for a no-obligation consultation!